In order to maximize the small amount of allotted time for press conferences at this year’s Geneva Motor Show, Mercedes combined its time with Smart to show one big brand building image that included old cars, new cars and even a concept.
Mercedes started out the day with a brief introduction from the man, the myth, the moustache, Dr. Zetsche. A 1904 Simplex was used to demonstrate the basis for modern cars with a long wheelbase, wide stance and low center of gravity. Not only does Mercedes lay claim to inventing the car, it gave it its modern form.
It was after an announcement that the e-cell SLS AMG electric supercar will go into to production in 2013 that the real awesomeness commenced. A band lead by a scorching keytar player blasted Swiss synth-pop through the expo center while the Smart Forspeed electric concept was driven on stage. The lightweight concept uses the same drivetrain as Smart’s current electric offerings, using a 40-horsepower motor and 16.5-Kw-hour lithium-ion battery pack. With lower power consumption the Forspeed is capable of taking a charge large enough for 60-miles of travel in only 45 minutes. The Forspeed is set to go into production in 2012, but with a roof.
Mercedes started out the day with a brief introduction from the man, the myth, the moustache, Dr. Zetsche. A 1904 Simplex was used to demonstrate the basis for modern cars with a long wheelbase, wide stance and low center of gravity. Not only does Mercedes lay claim to inventing the car, it gave it its modern form.
It was after an announcement that the e-cell SLS AMG electric supercar will go into to production in 2013 that the real awesomeness commenced. A band lead by a scorching keytar player blasted Swiss synth-pop through the expo center while the Smart Forspeed electric concept was driven on stage. The lightweight concept uses the same drivetrain as Smart’s current electric offerings, using a 40-horsepower motor and 16.5-Kw-hour lithium-ion battery pack. With lower power consumption the Forspeed is capable of taking a charge large enough for 60-miles of travel in only 45 minutes. The Forspeed is set to go into production in 2012, but with a roof.
.jpg)
No comments:
Post a Comment