Sunday, October 18, 2009

Mercedes–Benz Launches Ninth Generation E–Class In India


The sedan will be locally assembled and is expected to be offered with a 3.5-litre petrol V6 engine

Mercedes-Benz India has launched the ninth generation E-Class sedan, which is retailed at a price of INR4.69 million in Delhi, reported The Hindu Business Line.

Reportedly, the company said that the ninth generation E-Class sedan will be locally assembled and is expected to be offered with a 3.5-litre petrol V6 engine, it can churn out an output of 200 kW with a torque of 355 Nm. It would also feature new parking assistance system and an ‘Attention Assist’ system that detects driver drowsiness, and will consume 6% less fuel.

Wilfried Aulbur, managing director and chief executive officer of Mercedes-Benz India, informed that the company has sold 11,000 units of the E-Class in India till now, of which 6,200 units were the last model. The company has sold 3,625 units in 2008, including 1,142 units of the E-class.

Dr. Aulbur added that the company, in the marketing and after-sales department, seeks to widen to five to ten new cities over the next 12-18 months. Currently, the company operates in 26 locations, with about 45 showrooms. The company is also looking to increase its component exports from Indian units.

This Mercedes-Benz system includes 70 parameters such as vehicle speed, lateral and longitudinal acceleration, to alert the driver during signs of drowsiness raising the safety levels and prevents accidents. Activated from the speeds of 80 and 180 km/h, reported WheelsUnplugged.

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